Media Strategy and PlanningIt begins with research and ends with effective ad placement. Our research incorporates psychographic targeting and analysing when your audience will be most receptive to the message of your product. From there, we will advise on the best times in press, radio and television, effective sizing, billboard placement and website input if necessary. We offer a 360˚ plan to reach your audience with as many customer touch points as it takes to make an impact.
DesignWe do everything — brochures, T-shirts, labels, billboards, press ads, banners, branded items, calendars, call cards, stationery...really anything you can think of. Just come to us and tell us what you require and we’ll take it from there and add the extra of Lonsdale Saatchi & Saatchi creative genius.
Radio and TVThere’s no storyteller like the senses. Did you hear it? Did you see it? Did you feel it? Then it was more than a message; it was an experience. Radio and television communicate with audiences in the most dynamic and compelling voice. At Lonsdale we have all the storytellers’ implements – music makers, actors and voice actors, videographers and production studios. Our range of services includes radio spots, jingles, TV commercials, infomercials, short films and documentaries.
Spatial Branding and DesignIt’s not just a place or a brand or a product. It’s an experience. It’s when an ice cream shop is more than a place where you get served ice cream. Or, it can be a coffee shop that engages more than your sense of smell. It’s where you want to be. We take the core values of your brand and provide an interactive and engaging space for your patrons.
Our research portfolio includes researching, and acquiring and analysing market data to identify marketing and media opportunities. Success in this industry requires a happy combination of creative impulse and actually knowing your market: the trends, the data, the dirty little numbers that reflect impact, or lack of it.
At Lonsdale, with our research capability we can assist in identifying your areas of strength and weakness, and with data in hand, help guide you to more effective advertising strategies.
Digital – more than a pretty face(book)
Designer smartphones and social media chic – new media is fun, fast and future-driven. But it’s much more than that. Digital is the ultimate tool for making your market presence felt. It’s a multi-route, globe-arcing conversation between business and buyers, and we’ve mastered the language. Our clients range from tech savants who want to apply our deep resources in strategy, marketing, art and communications to their digital ventures; to Knowledge Age neophytes taking that first tentative step into cyberspace. Website development, social media marketing and even game and app design, if it happens in digital, it can happen with us.
iuGo offers complete digital solutions to your marketing needs through the management of social media, the creation of award-winning websites and apps for smart phones.
We connect you to a wider online market and understand what will make your brand or company stand out.
Event and Experience Management
The Aesthetic 868, the events management division, creates a branding experience. More than just simple décor or logistic organisation, we create a full, immersive event around the core concept of the event or brand.
Corporate Communications and Publications
Words are not dull; good grammar is not passé nor are any written works mere words on pages. Our editorial department will ensure that from cover to cover, your work is exactly what you envision, and enhanced. Sage handles all your documentation needs with creativity and professional expertise.
Our portfolio also includes public relations and corporate communications strategies. The relationship an organisation has with its internal and external public requires careful management and growing numbers of top companies are augmenting their traditional, advertising and marketing approaches with internal and external corporate communications strategies. We have the experience and expertise to develop effective strategies to optimise your corporate communications messaging and vehicles. We can handle from the basic press release and speeches to crisis management. Our publications capability supports your corp comms needs through the production of leaflets, newsletters, annual reports and other literature which help build your brand’s prestige and communicate your company’s mission and vision, internally and externally.