Caribbean Airlines Flying High combined the power of a great melody, relatable lyrics and the musical mastery of the King of Soca, Machel Montano. The song, which rose to anthemic status, delivered a vibe that got the region and diaspora ready for Carnival. The song was rolled out via all media and surpassed expectations. It went viral. Flying High was played at fetes and even performed live by Montano at Carnival events following widespread audience requests via social media.
