Community Manager

The Community Manager will be responsible for conceptualizing, creating, monitoring, measuring and evaluating social media programs for assigned iuGO Digital’s clients. This role requires a dynamic professional with a keen understanding of social media dynamics, a flair for creative content production, and the ability to foster strong community connections.

Core Functions:

• Develop and execute brand-centric social content strategies in line with overall social media plans.
• Translate strategies outlined by the Digital Strategist into visually appealing and on-trend designs.
• Help shape the voice, tone, and character of brands as per the social media plan.
• Work with social media writers to conceptualize and develop monthly content calendars.
• Create concise, eye-catching digital content for diverse platforms, including social media and emerging channels.
• Collaborate with the creative team to brainstorm visual and copy ideas.
• Ensure the visual execution of content calendars is efficient and aligns with brand image and identity.
• Provide input, guidance, and supervision for the seamless production of approved designs.
• Actively engage with the community beyond the social fan base, including liking photos and commenting on various channels.
• Check assigned brands social media accounts and messenger during peak times in the day to address any fan concerns and if urgent matters arise, flag to Account Executive and Division Head
• Connect with affiliates and participate in social channels to enhance community relationships.
• Develop and compile social media case studies.
• Assist in the formulation of social media campaigns and pitch strategies.
• Resolve client issues, escalating them when necessary, and keep the Digital Strategist and Division Head informed.
• Collaborate with Designers to secure required digital artwork for social media.
• Conduct random audits of social media channels to ensure alignment with strategy.
• Participate in live stream events, staying abreast of evolving internet trends and viewer preferences.
• Adhere to all of the Company’s Policies and Procedures
• Perform any other duties and tasks as requested by the Company.

Qualifications and Experience Requirements:

• Bachelor’s Degree in Design, Communications or related field preferred
• Two (2) years’ experience creating digital content
• Minimum of three years’ professional social media and marketing work experience, including demonstrated success using social media to grow a consumer brand through creative out of the box thinking that drives measurable results.
• Knowledge of Facebook, Twitter, Instagram, Pinterest, WhatsApp, Snapchat, Linkedin, YouTube, Tik Tok and other social platforms; integration of tools and third-party applications.
• Strong command of digital design tools including the Adobe Creative Suite
• A love of digital storytelling and social media
• A strong understanding of how to tell a powerful story through visuals; a keen eye for visual integrity and quality visual storytelling
• Proactive, collaborative, and eager to learn
• Ability to work independently and in a team environment
• Ability to handle multiple tasks in a fast-paced environment
• Strong organizational skills
• Possess strong internet research skills with the ability to find and compile interesting and relevant content blog posts, news items, photos, video, etc.).
• Working knowledge of HTML and content publishing tools will be an asset
• Knowledge of SEO best practices will be an asset

Key Performance Measures

• Ability to create fresh new designs
• Timeliness of delivery of work
• Ability to work with the Team to meet clients’ objectives
• Standard/ quality of work
• Diligence to learn and use new technologies and techniques