As an Influencer Manager, you are responsible for sourcing, engaging and managing all LSS and iuGO Influencer and Content Creator campaigns. You will work directly with the Community Managers to ensure timely execution of deliverables.
Core Functions:
Create and maintain a database of Influencers, thought leaders and content creators suitable for our client base and across various platforms – Instagram, Tik Tok, LinkedIn, YouTube; identify and build relationships with such persons keeping a lookout for new and rising talent
Ensure Influencers are properly briefed on client and campaign ask
Liaise with Influencers for content deliverables and manage feedback process through to approval
Negotiate costs with Influencers based on iuGO’s approved costing per action eg. per Reel, Stories etc.
Ensure Influencers provide analytics on time after completion of campaign ask
Update the master Influencer Campaign Tracker of all campaigns being executed as well as Influencer Rates assigned per job
Create an Influencer Tracker per client campaign to show progress from outreach to execution to analytics and provide updates to internal client team as required
Research and brainstorm with Community Managers new and creative approaches to Influencer marketing
Have an understanding of the Agency’s client base and their competitors to ensure Influencer and Content Creator suggestions are the best fit
Develop standard Influencer protocols eg. saving content, tagging etc
Step in for Community Managers as needed for any other Influencer and Content Creator campaign asks
Adhere to all the Company’s Policies and Procedures
Perform any other duties and tasks as requested by the Company.
Qualifications and Experience Requirements:
Degree in Marketing, Communications or any similar field
Prior experience in leading influencer marketing campaigns
Thorough understanding of current social media and influencer marketing trends
Proficiency in analytics tools
Proven experience in using social media platforms as marketing channels
Familiarity with online marketing strategies and channels
Ability to grasp future trends in digital technologies and act proactively
Multitasking and analytics skills
Excellent communication and relationship-building skills
Key Performance Measures:
Timeliness of delivery of work
Ability to work with the Team to meet clients’ objectives
Standard/ quality of work
Diligent to learn and use new technologies and techniques
Proven experience in planning and managing social media and influencer campaigns and longer-term strategies
Commercially and creatively minded.
Ability to work well alone as well as with different departments across the business
Process driven and demonstrated an ability to deliver in a timely manner
Energetic, enthusiastic, proactive and driven
A self-starter with respect for others’ points of view
