Our
Work

The Caribbean Airlines Welcome Home campaign, which was rolled out via all media outlets, came after the isolation of the pandemic which left people eager to reconnect. The integrated marketing strategy’s 360 approach saw the essence of Welcome Home blended into everything including the grand launch event, Carnival events, merchandise, and even flight tickets.

By the end of 2023, Welcome Home outgrew the boundaries of a campaign, and became a powerful celebration of Caribbean identity and unity.

Caribbean Airlines Flying High combined the power of a great melody, relatable lyrics and the musical mastery of the King of Soca, Machel Montano. The song, which rose to anthemic status, delivered a vibe that got the region and diaspora ready for Carnival. The song was rolled out via all media and surpassed expectations. It went viral. Flying High was played at fetes and even performed live by Montano at Carnival events following widespread audience requests via social media.

Isn’t it just scary how hard it is to escape our love for Charles Chocolate?

The Halloween 2023 campaign, rolled out exclusively on social media, was inspired by the captivating presentation style of Netflix movie trailers.  The engaging cliffhangers blended the mystery and fright of Halloween with the essence of an escapable love affair with Charles Chocolate.

In October 2018, the Not Just Girl Talk social media campaign brought men and women together to highlight the importance of breast health. The campaign focused on increasing awareness and sharing information – emphasing the importance of self-examinations and screenings for men and women alike.

Following the campaign’s success, Lonsdale was asked to create a toolkit for an international campaign rollout.

In 2019 we were asked to reaffirm Toyota Hilux’s position as market leader in the 4X4 pickup segment via online advertising. This social media/web campaign, which won best of online and social in the 2019 Addy Awards, solidified the impact of awe-inspiring creative productions on brand awareness, leads and the bottom line. We creatively showcased the power, beauty and versatility of the vehicle across a range of rugged and breathtaking terrains in T&T.

The New Royalty campaign in 2018 repositioned White Oak from a party brand to a lifestyle brand. We showcased the many experiences of the evolving White Oak clientele, from a range of industries, ethnicities and social groups — highlighting how their varied experiences and energies aligned with the refreshed vibe of WO. The campaign, which was rolled out via all media outlets, contributed to Angostura recording its highest revenue in 10 years and marked an upswing in local and export markets.

The White Oak New Royalty campaign of 2018 flowed into 2019 with the launch of the The New Royalty Web Reality Series.  The original web/social media series followed a group of young Trinidadians on their adventures throughout the season was a first of its kind in the market and for Angostura.  It highlighted WO’s dominance at Carnival events in fresh way, boosting brand awareness, engagement, sales and proved the value of influencer marketing and engaging long-form content.

The White Oak 2023 campaign embraced the opportunity of a grand return to the road following the pandemic, reclaiming its position as the official rum of T&T Carnival.

The emotive return, rolled out on all media, blended a nostalgic overtone into the essence of a modern Carnival experience – effectively and deeply connecting with the diaspora and Carnival lovers across the globe. The campaign was inspired WO drinkers to Reign Again.