In 2019 we were asked to reaffirm Toyota Hilux’s position as market leader in the 4X4 pickup segment via online advertising. This social media/web campaign, which won best of online and social in the 2019 Addy Awards, solidified the impact of awe-inspiring creative productions on brand awareness, leads and the bottom line. We creatively showcased the power, beauty and versatility of the vehicle across a range of rugged and breathtaking terrains in T&T.