The New Royalty campaign in 2018 repositioned White Oak from a party brand to a lifestyle brand. We showcased the many experiences of the evolving White Oak clientele, from a range of industries, ethnicities and social groups — highlighting how their varied experiences and energies aligned with the refreshed vibe of WO. The campaign, which was rolled out via all media outlets, contributed to Angostura recording its highest revenue in 10 years and marked an upswing in local and export markets.
