The White Oak New Royalty campaign of 2018 flowed into 2019 with the launch of the The New Royalty Web Reality Series. The original web/social media series followed a group of young Trinidadians on their adventures throughout the season was a first of its kind in the market and for Angostura. It highlighted WO’s dominance at Carnival events in fresh way, boosting brand awareness, engagement, sales and proved the value of influencer marketing and engaging long-form content.
