The White Oak 2023 campaign embraced the opportunity of a grand return to the road following the pandemic, reclaiming its position as the official rum of T&T Carnival.
The emotive return, rolled out on all media, blended a nostalgic overtone into the essence of a modern Carnival experience – effectively and deeply connecting with the diaspora and Carnival lovers across the globe. The campaign was inspired WO drinkers to Reign Again.